Everything I build in here is yours to take. No gate, no funnel, no email wall. The working recipes live in The Business Kitchen, my team-up with Inventient: tested AI and automation builds for business owners, free. Copy them, improve them, or tell me where I went wrong.
What this actually is
I don't rock at AI, and I've got no intention of pretending otherwise. I'm dangerous enough to be useful, and it turns out that's plenty. That's the Do move: get AI to carry the weight, and know enough to not get played. The Lab is me doing both in public.
I build with Claudio and Chatty G.
I don't drag the Learn Awesome team into this. They've got real client work on. The Lab is me and the robots.The Lab
What if there was something that could… or I was at a cafe and wished… or, often enough, I hate what that company charges for this, so I'm building my own.
Research it, poke holes in it, work out whether it's daft or someone's already done it better. A lot die here. That's the point.
An actual working thing, not a mockup. If it can't be used, it hasn't been built.
Most won't get traction and I'll say so. That's more useful than another success story.
Making it bulletproof is someone else's rock. Jay and Kal at Inventiant, Matt at 99fold. That's when we take it to production, in public.
On the bench
How a cafe adds a hundred reviews this month with a sticker and a tap. Costs almost nothing.
Three retro games designed by kids and vibe coded with them. Became Press Start Together.
Press Start Together →An office built into a van, solar on the roof, the whole build filmed.
A QR-scanned question board where students ask and alumni answer.
If you've got a gripe that sounds like "why does nobody just…", send it. Some of the best ones weren't mine.
Send it to me →Where it lands
Thirty seconds of the thing working. Start here.
Instagram ↗TikTok ↗The business builds on video, start to finish, mistakes left in.
Watch the builds ↗ 03 / The Business KitchenStep by step, tools and costs listed, prompts you can copy. Free.
Get the recipes ↗Why I bother
Big companies charged a fortune for things that weren't special, because they could and because you had no way of knowing. Now you do. You can build the thing you actually want, without the bloat, for close to nothing. Some of what you're paying for is reliability, and that's worth real money. You just deserve to know which one you're buying.
I can't stand watching people get taken advantage of because nobody told them there was another way. I wrote a whole talk about it.
Live Vibe Build, the vibe coding hackathon, Augmented by AI. A real problem, a working thing by the end of the day.
Let's talk